Help Google Find Your Site Here is your free Google Search Engine Optimization Starter Guide This free .PDF was released by Google and contains Best Practices, recommendations and great tips to make sure your site can be found by potential customers. The 32-page document is full of practical advice based on Google's Best Practices and methods, and will help your site get better visibility on Bing, Yahoo! and other search engines, too.

Search Engine Optimization (SEO) Search Engine Optimization is a science.  It is the act of setting up your web site in a manner that makes it more attractive to search engines (Google, Yahoo, Bing, etc.).  By creating a site that is search-friendly, your pages will rank higher, which in turn leads to more visitors to your site.  Mercantec employs the Best Practices techniques recommended by the search engines to position your site for increased exposure. Search Engine Marketing (SEM)  Search Engine Marketing is an art.  SEM refers to activities undertaken to promote your web site and drive more traffic to it.  Common tactics include Pay-per-Click campaigns on search engines (AdWords, Yahoo Sponsored Search, Bing advertising), but also less common places such as Facebook, MySpace and other social media outlets.